Introduction
Professional Lawn Care Creates Positive Waves For Society
Weed Man Versus Dr Green ?
The maintenance practices of the Professional Lawn Care Industry are great examples of planetary conservation that is good for the greens spaces in the urban environment, creating positive waves for everyone in the community !
This industry ensures that the public DOES NOT live in an unattractive pest-infested environment.
The businesses that operate within this industry, like Weed Man, use outstanding and innovative marketing campaigns that professionally support their public affairs positions as the planet’s great conservationists.
Sadly, businesses like Dr Green have used failed marketing campaigns for shaming and coercing potential customers and neighbours into buying lawn care services, creating negative waves in the community !
See later segments.
And go see the industry’s outstanding, innovative, and interesting ideas by exploring the following links …
Positive Waves For Society
https://pesticidetruths.com/toc/positive-waves-library/
Benefits Of Turfgrasses
https://pesticidetruths.com/toc/positive-waves-benefits/
Planet’s Great Conservationists
https://pesticidetruths.com/toc/positive-waves/
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May 6th, 2018
Kenosha News
City Of Kenosha, State Of Wisconsin
Selected And Adapted Excerpts
Reference — Weed Man — 2018 05 06 — Kenosha, Wisconsin
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Weed Man’s Outstanding & Innovative
Media Release Which Explains …
Comprehensive & Environmentally
Responsible Lawn Care Services
Commitment To Customers
& The Environment
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Positive Waves
Description Of Weed Man
Weed Man is the most responsible and most successful business of its kind.
Its record as a business has been remarkable.
Explore the links below …
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Positive Waves
Here Is A Great Example Of An Outstanding & Innovative Media Release That Is Part Of The Marketing Campaign For A Weed Man Franchise …
Mr Luke McGhee, a Wisconsin native, recently opened a franchise of Weed Man USA of Kenosha, Wisconsin.
Weed Man provides COMPREHENSIVE AND ENVIRONMENTALLY RESPONSIBLE LAWN CARE SERVICES, including fertilization, weed control and integrated pest management.
Prior to entrepreneurship, Mr McGhee attended the University of Wisconsin-Madison to study soil science and turf management.
Additionally, Mr McGhee’s professional background includes serving as an assistant golf course superintendent at a variety of different golf courses.
He spent the last two years helping to build Wisconsin’s newest golf resort, Sand Valley.
According to Mr McGhee ―
Lawn care is a thriving industry, and I’m confident that Kenosha-area RESIDENTS WILL EMBRACE OUR SERVICES, as well as OUR COMMITMENT TO BOTH OUR CUSTOMERS AND THE ENVIRONMENT.
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May 12th, 2018
Quad-City Times
State Of Iowa
Selected And Adapted Excerpts
Reference — Iowa — 2019 05 12 — Pesticides Can Be Used Correctly
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Trade Association’s Outstanding &
Innovative Media Release Which Explains …
Pesticides Can Be Used Safely & Correctly
Pesticides & Other Lawn Care Treatments Are
Essential To Maintain Healthy Lawns & Green Spaces
Lawn Care Professionals Want Our
Environment To Continue To Thrive
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Positive Waves
Description Of Iowa Professional Lawn Care Association
The Iowa Professional Lawn Care Association ( IPLCA ) is an influential industry trade association that represents the leading lawn care and landscape companies in the state of Iowa.
IPLCA elevates the professional standards and business practices of its members through education, advocacy and networking.
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Positive Waves
Here Is A Great Example Of An Outstanding & Innovative Media Release That Is Part Of The Marketing Campaign For IPLCA …
Spring is here and it’s a time to celebrate the tremendous benefits that healthy lawns provide to our families, communities and the environment.
Unfortunately, the April 1st, 2018, article « Campaign seeks to reduce lawn chemical use » is likely to leave readers WOEFULLY MIS-INFORMED AND UNNECESSARILY DISTRESSED about the safety of lawn care products.
The truth is, PESTICIDES AND OTHER LAWN CARE TREATMENTS ARE ESSENTIAL TO MAINTAIN HEALTHY LAWNS AND GREEN SPACES ― and their value is MUCH GREATER THAN COSMETIC.
Proper application [ of pesticides ] …
• wards off disease-carrying insects,
• prevents uncontrolled weeds from causing debilitating allergy attacks, and
• protects native plants from being killed by invasive species.
HEALTHY LAWNS AND GREEN SPACES also provide other essential benefits ―
• delivering oxygen,
• capturing pollution, and
• protecting against soil erosion and water run-off.
Of course, responsible application of lawn care products used in residential and public spaces is crucial.
That’s why Lawn Care Professionals UNDERGO RIGOROUS TRAINING to determine what products, if any, are appropriate for lawns and turfgrass on a case by case basis.
These products are thoroughly evaluated by the Environmental Protection Agency [ EPA ] for their potential health and safety risks to humans, wildlife and water systems before they are made available for consumer or commercial use.
Further, Lawn Care Professionals are trained to use all the tools in their toolbox ― including practices such as soil aeration and over-seeding ― to balance the need for lawn care products.
Rest assured, we ― professionals who apply lawn care products ― breathe the same air, drink the same water and raise our children in this same community.
WE ALL WANT OUR ENVIRONMENT TO CONTINUE TO THRIVE.
Mr Randle J Robinson
Ankeny, Iowa
Editor’s note : Mr Robinson is Executive Director of Iowa Professional Lawn Care Association
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April 23rd, 2018
Total Landscape Care
Selected And Adapted Excerpts
Reference — Dr Green — 2018 04 23 — Bad Marketing
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Explore the following links …
Negative Waves In The Lawn Care Industry
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Negative Waves – Dr Green’s Failed Marketing Campaign
Description Of Dr Green
Dr Green is a lawn care business that operates in Dallas, Chicago, Alberta, and Ontario.
Here Is An Example Of Dr Green’s Failed Marketing Campaign ―
Negative Waves – Dr Green’s Failed Marketing Campaign
Shaming, Coercion, & Intimidation
Dr Green’s Marketing Campaign For
Shaming & Coercing Potential Customers &
Neighbours Into Buying Lawn Care Services
They say any publicity is good publicity, but that may only happen if your business knows how to handle bad press and make the best of it.
Recently, a lawn care company [ named Dr Green ] in Richardson, Texas ( near Fort Worth ), placed an INSULTING SIGN in the yard of one of its customer’s neighbours.
[ The reason for Dr Green’s MARKETING CAMPAIGN, and its use of INSULTING SIGNS, was to SHAME, COERCE, AND INTIMIDATE neighbours and potential customers into buying its lawn care services. Can these guys be trusted ?!?! See photo below. ]
The neighbour, Mr Robert Stricker, posted a photo on Reddit of the INSULTING DR GREEN SIGN and said he felt the company was trying to shame him [ and coerce him ] for his lawn’s poor quality.
The INSULTING DR GREEN SIGN itself said ―
Your lawn was not treated
today, your neighbour’s was.
It encouraged people to call a 1-800 number for Dr Green.
[ See photo below. ]
While Mr Stricker is aware of his lawn’s ugly duckling status, he did not appreciate a lawn care company pointing it out.
According to [ the shamed and coerced ] Mr Stricker on WFAA 8 ABC ―
I thought, what’s so bad about my lawn ?!?!
It’s not the prettiest, but it felt like they were trying to shame me.
Kind of like, look how much nicer your neighbour’s lawn looks now.
The post of the INSULTING DR GREEN SIGN on Reddit soon attracted enough attention, causing it TO GO VIRAL.
There were varying responses to the INSULTING DR GREEN SIGN and suggestions on how Mr Stricker should retaliate.
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Negative Waves – Dr Green’s Failed Marketing Campaign
Funny-Man Owner
The post of the INSULTING DR GREEN SIGN on Reddit drew much attention, with over a thousand posted responses to the FAILED MARKETING CAMPAIGN.
According to FUNNY-MAN and Dr Green’s owner Ryan Van Hasstrecht in the Washington Post ―
I thought the posts [ on Reddit ] were actually quite FUNNY, to be honest.
What’s amazing about this story and how viral it’s gone is we were literally only doing this for about TWO DAYS.
[ Two days ?!?! Really ?!?! It is highly unlikely that this MARKETING CAMPAIGN was only intended for two days. These INSULTING SIGNS were professionally designed and printed in the hundreds, and probably thousands. More lies and deception from Dr Green. Can these guys be trusted ?!?! ]
Dr Green’s MARKETING CAMPAIGN demanded that its employees place the INSULTING SIGNS in the yards of ALL the neighbours, not just those that looked uncared for.
According to FUNNY-MAN Ryan Van Hasstrecht in the Washington Post ―
We weren’t trying to shame anybody. [ ?!?! ]
Just trying to do something a little bit creative … [ ?!?! ]
Certainly, I’m not thinking this was a great idea, necessarily.
Ironically, after Dr Green ended its FAILED MARKETING CAMPAIGN, BUSINESS [ supposedly ] INCREASED. [ ?!?! ]
[ Business increased ?!?! Really ?!?! More lies and deception from Dr Green ?!?! The public may be unaware that Ryan Van Hasstrecht and Dr Green conspired with LandsCAPE Ontario trade association to impose reckless and arbitrary prohibition against pest control products used in the province of Ontario. Can these guys be trusted ?!?! Explore the link below. ]
[ Moreover, there appears to be no end of complaints against Dr Green. Business increased ?!?! Really ?!?! More lies and deception from Dr Green ?!?! Can these guys be trusted ?!?! Explore the links below for reviews and photos from Fort Worth, Texas. ]
Reference — Dr Green — 2018-2014 00 00 — 60 Photos & 56 Reviews — Fort Worth, Texas
Reference — Dr Green — 2014-2013 00 00 — 60 Photos & 56 Reviews — Fort Worth, Texas
Reference — Dr Green — 2014 00 00 — 60 Photos & 56 Reviews — Fort Worth, Texas
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Negative Waves – Dr Green’s Failed Marketing Campaign
Shaming Back
Mr Stricker says he had no desire to harm Dr Green.
He simply wanted to SHAME BACK the company as he felt it SHAMED him.
He does say the INSULTING DR GREEN SIGN made him more conscious of the appearance of his lawn.
According to [ the shamed and coerced ] Mr Stricker on WFAA 8 ABC ―
You kind of think of the internet as yelling into the wind.
You do it sometimes and nothing really ever comes of it.
Definitely never expected any actual change in policy or anything like that.
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Negative Waves – Dr Green’s Failed Marketing Campaign
Questions About Public Relations Nightmare
Dr Green’s INSULTING SIGNS are examples of a FAILED MARKETING CAMPAIGN.
Dr Green tried to attract potential customers’ attention by SHAMING, COERCION, and INTIMIDATION.
Dr Green’s FAILED MARKETING CAMPAIGN can only be portrayed in a negative light [ with NEGATIVE WAVES ].
IT WAS A PUBLIC RELATIONS NIGHTMARE.
Here are some of the questions Dr Green needed to ask before launching its FAILED MARKETING CAMPAIGN ―
• Is Dr Green proud of this FAILED MARKETING CAMPAIGN ?!?!
• Did Dr Green respond well to its customers in the Washington Post ?!?!
• How will people who have never heard about Dr Green perceive this FAILED MARKETING CAMPAIGN ?!?!
• Does this MARKETING FAILURE accurately represent the Dr Green business ?!?!
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Explore the following link …
The Media Library About
Positive Waves For Society
https://pesticidetruths.com/toc/positive-waves-library/
Explore the following link …
The Library Of References
On The Benefits Of Turfgrasses
https://pesticidetruths.com/toc/positive-waves-benefits/
Explore the following link …
Planet’s Great Conservationists
https://pesticidetruths.com/toc/positive-waves/
Explore the following links …
Negative Waves – Violating Federal Law
Ten Quebec Companies
Sanctioned With Horrific Fines
The Professional Lawn Care
Industry Has Some Bad Boys
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We Speak The Whole Truth About Positive Waves For Society From An Independent Perspective
We are the National Organization Responding Against HUJE that conspire to destroy the Green space & other industries ( NORAHG ).
NORAHG is a non-profit & independent organization that reports on the work of several highly-rated leading experts who have recognized expertise, training, & backgrounds in matters concerning pest control products, & who promote environmental realism & pesticide truths.
NORAHG produces A Look At … & Force Of Nature reports & blogs which are destined for the green space industry, nation-wide across Canada, the United States, & overseas, & can be found on The Pesticide Truths Web-Site … https://pesticidetruths.com/
A Look At … & Force Of Nature reports & blogs were the brain-child of William H Gathercole ( now retired ) & his colleagues.
Here is a brief summary of Mr Gathercole’s career ―
FIELDS OF UNIVERSITY STUDY ― • Crop, Horticulture, & Turfgrass Sciences • Mathematics & Physics
ALMA MATERS ― • McGill University • University of Guelph • the first person ever to obtain bachelors of science degrees & contribute directly to both the professional lawn care & golf maintenance industries.
EXPERTISE ― • turf & ornamental maintenance & troubleshooting • history of the green space industry • sales & distribution of seeds, chemicals, fertilizers, & equipment • fertilizer manufacturing & distribution • environmental issues & anti-pesticide terrжrism.
NOTABLE ACTIVITIES ― • worked in virtually all aspects of the green space industry, including golf maintenance, professional lawn care, tree & shrub care, distribution, environmental compliance, government negotiations, public affairs, & workplace safety • the supervisor, consultant, &, programmer for the successful execution of hundreds-of-thousands of management operations in the golf course & urban landscape, as well as millions of pest control applications • the advisor, instructor, & trainer for thousands of turf & ornamental managers & technicians • the pesticide certification instructor for thousands of industry workers • a founder of the modern professional lawn care industry • the prolific writer for industry publications, reports, & blogs • the first to confirm the invasion of European Chafer insects in both the Montreal region & the Vancouver / Fraser Valley region • with Dr Peter Dernoeden, the first to confirm the presence of Take All Patch as a disease of turf in Eastern Canada • with Dr David Shetlar, the first to confirm the presence of Kentucky Bluegrass Scale as an insect pest in south-western Ontario, & later, in the Montreal & Vancouver regions.
SPECIAL CONTRIBUTIONS ― • the creator of the Pesticide Ban Exception Status that allowed the golf industry to avoid being subjected to anti-pesticide prohibition for a generation • the creator of the signs that are now used for posting after application • the co-founder of annual winter convention for Quebec golf course superintendents • the founder of the first ever Turf Summit with guest Dr Jack L Eggens https://wp.me/p1jq40-7dT • the major influence in the decision by Canadian Cancer Society to stop selling-for-profit fresh pesticide-treated daffodils https://wp.me/P1jq40-1OW • the only true reliable witness of the events of anti-pesticide prohibition in the town of Hudson, Quebec https://wp.me/p1jq40-asu • the founder ( now retired ) of A Look At … & Force Of Nature reports & blogs.
NOTABLE AWARD ― • the first man-of-the-year for contributions leading to the successful founding of the Quebec professional lawn care trade association, which served as a beach-head against anti-pesticide activists in the 1980s & 1990s.
LEGACIES ― Mr Gathercole & his colleagues … • designed & implemented strategies that reined anti-pesticide activists & provided peace & prosperity for the entire modern green space industry for a generation • orchestrated legal action against anti-pesticide activists in the town of Hudson, Quebec • launched the largest founding professional lawn care business in the nation • quadrupled the business revenues of one of the largest suppliers in the nation.
Mr Gathercole is now retired, although his name continues to appear as the founder of A Look At … & Force Of Nature reports & blogs.
We dare to defy by exploring the whole truth from an independent perspective on The Pesticide Truths Web-Site … https://pesticidetruths.com/
If you wish to receive free reports & blogs on issues that concern you, please contact us at … force.of.de.nature@gmail.com WILLIAM H GATHERCOLE AND NORAH G
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